Age Minimum (with Adult): 18+, Minimum Age:18+
Fundraising - Donor Segmentation
A donor segmentation project enables a nonprofit to understand who gives to the organization and how they are clustered by motivation, behavior, and demographics. The analysis is typically based on information from existing donors, but could also include donor or funder focus groups. The resulting report allows an organization to target donors based on their motivations, needs, and giving style. Deliverables: Donor Segmentation
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